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Apple iPhone Trademark Battle in Brazil

on February 8, 2013

A Brazilian consumer electronics maker, Gradiente Eletronica SA, registered the name “iphone” in Brazil back in the year 2000 (seven years before Apple launched its smartphone). The court will make its official announcement on Feb 13th granting the trademark to the Brazilian tech company. Brazil is considered one of the biggest Latin American markets and Apple will have the opportunity to challenge the ruling.


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