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Google buys E-Com Comp to Improve Shopping Search

on February 8, 2013

The acquisition of Channel Intelligence by Google this week will help alleviate the criticism that Google Shopping has received. ICG helps clients like Target and Best Buy promote their products on the Web. It also helps retailers in product listing management feeds and comparison shopping sites (Google Shopping). This latest bid by Google will help the company compete with Amazon.com, which accounts for a third of shoppers that start their searches on Amazon.

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