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Do Not Track Please

on May 9, 2013

techyjolie

The National Do Not Call Registry of 2004 (first introduced in 2003) was set to limit telemarketing calls U.S. consumers receive. Flash-forward nine years later, and legislation is being pushed  to regulate online tracking and marketing. John D. Rockerfeller (top U.S. Senate Democrat) is lobbying to establish regulation that would enact a universal “Do Not Track” option for online/mobile customers. Essentially, users would have an options to opt out of overall data collection online. Currently, the industry has in place voluntary efforts to address the issue and it fails to protect American’s online privacy. Assemblywoman Bonnie Lowenthal’s bill (on hold until next year) wouldn’t have given Californians the option of blocking data collection and online tracking, it would only update the 2003 law targeting the direct marketing industry, email spam, junk mail and of course telemarketing. The bill would provide requesting customers in the US the details and information gathered by firms. Currently, the most contentious issue is “Do Not Track””. Online advertising industry has greatly profited from tracking technology ($37B in rev 2012) and demands are growing for more detailed information on individuals’ behaviors and interests online and on mobile devices.

I was interested in finding out what those “efforts” the industry has voluntary put in place and found very little, Google Chrome does provide a “Do Not Track Option”, but that’s just a suggestion.

CNET provided some tips on how to enable your Google Chrome’s DO NOT TRACK OPTION (though some sites completely ignore this do-not-track request, some do honor it) Try It (credits: CNET):

step 1

Step 1: Click on the drop-down menu in the top right-hand corner of the toolbar and choose Settings.

2

Step 2: At the bottom of the page that loads, click on Show advanced settings.

3

Step 3: Step 3: Under the Privacy heading, check the box next to Send a “Do Not Track” request with your browsing traffic.

4

*For MACs try using incognito mode.

 

Techy

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