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Happy Birthday Facebook!

on February 5, 2014



Facebook became a social media leader and changed the way we market consumer products and media, especially movies. An ad campaign has evolved to have Facebook as one of the most important parts of a campaign, in the movie industry; a movie’s Facebook page becomes more important than themovie-website itself. With Facebook’s 10 year anniversary, THE WRAP published article that looks at grosses of films that used Facebook as their primary marketing strategy and were able to reach their target audience at a fraction of the price a conventional marketing campaign would have cost. Ten Years later, Facebook continues to be the dominant social media company thanks to their innovation. Read THE WRAP’s Article.


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